Mel's Diner: Brand Redesign

Mel's Diner opened in 1955 between the University of Waterloo and Wilfrid Laurier- a small, cozy spot loved by students and locals. After analyzing Mel's strengths as a brand against competitors, my idea for the rebrand was to highlight it's 50's retro style while targeting university students and young adults.

This project required creations to be at least 50% AI generated. I created the logo design with Adobe Illustrator, and generated mock-ups and social campaign videos with Adobe Firefly Pro.